Kookie is a protein cookie that breaks away from the tradition- al codes of the supplement world. The brand is built on humor and the unexpected, embracing its quirkiness as a defining element.

I created a graphic universe with a distinct personality, inten- tionally moving away from the serious and technical aesthetic common to similar products. The phrase —“weirdly nutritious, curiously yummy”— stems from a very human idea: the sur- prise that something so tasty could actually be healthy. This ironic, self-aware approach fosters a closer connection with consumers, breaking the fourth wall to speak with honesty and humor, reinforcing the idea that this cookie is “weird” just for being themselves.